Empowering healthcare personnel.
Health Defend builds the capacity of trusted health messengers through technical assistance and reputation management.
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PREVENT
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PROMOTE
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PROTECT
Health communications can be complicated, time consuming, and risky
Healthcare personnel increasingly use personal accounts for health promotion, but aren’t formally trained in health communications or digital marketing. This can leave them and the organizations they work for vulnerable.
Informed and empowered clinicians lead to improved patient and public health outcomes, higher patient satisfaction, and lower risk of reputational harm to themselves and their employer.
Personal and professional attacks on HCPs have skyrocketed in the last two years, and continue to increase.
Traditional PR and crisis communication teams require assistance from experts in public health and misinformation media monitoring.
Our program keeps HCPs online, engaged, and safe
Peer-to-peer trainings
HCP influencers from the nation’s largest HCP volunteer networks provide regular workshops on advanced health communications and reputation management.
Health communications
Health Defend empowers HCPs, equipping them with strategic talking points and shareable resources on a wide range of topics, and provides guidance on how to respond to trending misinformation.
Reputation management
Through a combination of our “always on” media monitoring and rapid response crisis communication support, Health Defend helps identify and minimize potential threats to your organization and healthcare personnel.
Health Defend unites the resources and expertise of
How it works
The 12-month program is designed as two independent service offerings that can be delivered on their own or as a full service package. Typically funders sign on for a one-year commitment, to build capacity to implement the program independently, however each service can be tailored based on initial planning discussions.
1
Physician-led health communications training and support
This package is designed to equip and empower HCPs by providing 1-2 trainings per month on topics selected by stakeholders at the start of the contract term. Supplemental to the trainings are regular communication support briefs that provide immediately usable messages and shareable assets on priority health topics. All talking points, resources, and trainings are vetted, cited, and provided by experts.
2
Media monitoring and reputation management support
This package combines the same media monitoring tools and techniques we have provided to dozens of health companies and organizations with integrated crisis communication support for your in-house or external PR teams.
