About
Health Defend draws upon the experience and expertise of trusted health organizations.
Shots Heard
Shots Heard is a physician-led all-volunteer network of health professionals dedicated to combating online harassment of HCPs. The network helps individuals and organizations prepare for and respond to coordinated online attacks by a range of individuals and organizations.
Since Shots Heard was founded by a Pittsburgh-based pediatric practice in 2019, attacks on health care providers have dramatically increased in number. Most of these attacks are directed toward HCPs promoting vaccines, and these attacks are substantially more sophisticated than before the pandemic.
Shots Heard is the only program of its kind in the United States.
ThisIsOurShot
ThisIsOurShot is a physician-led all-volunteer network of health care professionals dedicated to promoting vaccines and other evidence-based health information through personal social media accounts. The network is coordinated by a group of volunteer physicians who provide training on health topics and social media strategy to other health care providers and community-based organizations. ThisIsOurShot also coordinates talking points and calls-to-action.
ThisIsOurShot is the largest volunteer-led network of health care providers active on social media in the United States.
VacúnateYa
VacúnateYa is the sister network of ThisIsOurShot, differentiated by its focus on Spanish-speaking communities.
VacúnateYa is the largest volunteer-led network of Spanish-speaking health care providers active on social media in the United States.
PGP
PGP (The Public Good Projects) is the parent organization and provides administrative and financial support for Shots Heard, ThisIsOurShot, VacúnateYa, and Health Defend.
PGP is a public health nonprofit specializing in large-scale media monitoring programs, social and behavior change interventions, and cross-sector initiatives. PGP is active in over 40 countries.
We apply the best evidence and practices from the public and private sectors to create bold projects for health. PGP’s programs and initiatives are evidence-based, tailored for particular populations, employ a collective impact model, and are scientifically evaluated.
PGP is led by experts in public health and supported by experts in marketing, journalism, media, and business. We deploy our considerable resources and relationships to support communities and partners in their mission to make a healthier and more equitable world.